Once upon a time we had a dream to be the biggest and baddest dudes in the downhill skate scene. It wasn’t really a dream, we were already number 1. Now we have a store and we try to get every single one of our customers on the same level we are.
Sometimes we think to ourselves: “Hey maybe we should let other people stunt for a bit.” Just kidding. We don’t. We don’t take crap from anyone. That’s just who we are. Some people think that they’re at the top of their game, and then by the time they see whose behind them, we already passed by. It’s just the way we are. We ride what we sell, we sell what we ride, and people cower when they see our logo on the track. If you’re thinking, “Gee, I wish I was like those guys,” then you are not alone. Even our mothers wish they were as cool as we were.